2025-02-11 10:10

The largest player in the domestic insurance brokerage market, Hungarikum Biztosítási Alkusz Ltd., has entered into a strategic partnership with one of Hungary's most successful and internationally recognized handball clubs, Veszprém Handball Team Zrt. The aim of the cooperation is to strengthen insurance and financial awareness, support outstanding players in Hungarian sports, and exploit synergies between sports and the insurance sector.

For Hungarikum Alkusz, which is 100 percent domestically owned company, it is utmost importance to support outstanding players in Hungarian sports. Shared values ​​– the pursuit of excellence, dedication and teamwork – have all contributed to the realization of a partnership based on solid foundations. The agreement not only helps the club development but also aims to have a broader social impact by combining a responsible financial approach and top-level sports.

As part of this, Hungarikum Alkusz will also appear at Veszprém Handball matches and events, as well as on its marketing and communication platforms. The collaboration opens a new dimension in the relationship between sports and business, which also brings tangible benefits to the fans.

“It is an important milestone in the life of our company that we have entered into a strategic partnership with one of the most successful handball teams in Hungary, Veszprém Handball Team Ltd. The club serves as a role model for the wider layers of Hungarian society not only on the field but also off it. Through their consistent and hard work, in addition to the twenty-eight-time Hungarian championship title, they have also proven themselves on the international stage, reaching the final of the Champions League several times. I am proud that through our cooperation we can contribute both personally and professionally to the team’s further successes and safe operation,” said Erik Keszthelyi, Chairman and CEO of Hungarikum Alkusz.

“I am very happy to welcome the leading company in the Hungarian insurance market among our supporters. This cooperation is a strategic partnership that creates solid foundations for the long-term integration of sport and security. It is important for us that we represent common values, such as the pursuit of excellence, stability and dedication. These principles not only determine the work of our athletes and colleagues but are also in line with the philosophy of Hungarikum Alkusz. We thank Hungarikum Alkusz for its support, I believe that this is the beginning of a successful, fruitful cooperation in the long term, which will create significant value for both parties!” said Dr. Csaba Bartha, CEO of Veszprém Handball Team Ltd.

#RedUnited #HandballCity #StrongerTogether

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